Football

Insurance firms that sponsor’s high-level top flight European football

Insurance firms that sponsor’s high-level top flight European football

High-level football is a preferred communication tool for sponsors since it is watched by billions of people across the world.

European teams and tournaments are being snapped up by equipment manufacturers, internet betting companies, banks, car manufacturers, and agricultural behemoths.

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The insurance industry is no exception. At least 41 of the 100 teams in the world’s five top leagues are sponsored by insurance companies. Companies may market their products and reach a global audience thanks to the audience that these teams provide.

Afrosporty.com assesses the insurance-football connection that is gaining traction.

Only the five biggest European leagues are examined: La Liga in Spain, Serie A in Italy, Premier League in England, Bundesliga in Germany, and Ligue 1 in France.

 

Insurance companies sponsor of the Liga (Spain)

Football team Partner / Sponsor Field of insurance activity Details
FC Barcelone
Allianz (Germany)
Life and non life insurance
Official partner since 2014
Atlético Madrid
Acunsa Seguros (Spain)
Health insurance
Official partner from 2018 to 2021
FC Valence
Reale Seguros (Spain )
Life and non life insurance
Official partner
Villareal
ASISA (Spain)
Health insurance
Official partner
Real Betis
Reale Seguros (Spain)
Life and non life insurance
Official partner from 2017 to 2020
Deportivo Alavés
IMQ (Spain)
Health insurance
Official partner
Athlétic Bilbao
IMQ (Spain )
Health insurance
Official partner

Insurance companies sponsor of the Serie A (Italy)

Football team Partner / Sponsor Field of insurance activity Details
Juventus
Allianz (Germany)
Life and non life insurance
Naming of Allianz Stadium for a total amount of 86 million USD, 2017-2023
AS Rome
Natalucci & partners (Italy)
Insurance consulting company
Official partner from 2017 to 2020
Udinese
Benpower (Italy)
Insurance service company (restoration – goods repair)
Official partner
Chievo Verone
NOBIS (Italy)
Assurance non vie
Official partner
Torino FC
Groupama (France)
Life and non life insurance
Official partner
S.P.A.L
Groupama (France)
Life and non life insurance
Official partner
Bologna FC
Natalucci & partners (Italy)
Insurance consulting company
Official partner

Insurance companies sponsor of the Premier League (England)

Football team Partner / Sponsor Field of insurance activity Details
Arsenal
Cover-More (Australia)
Travel insurance
Official partner from 2017 to 2020
Tottenham
AIA (Hong-Kong)
Life insurance
Sponsorship for an amount of 21 million USD per year,
2014-2020
Liverpool FC
AXA (France)
Life and non life insurance
Official partner over four years
Leicester City
Siam Commercial Bank (Thailand)
Bancassurance
Official partner
Newcastle United
Vitality (United Kingdom)
Life and health insurance
Official partner
Bournemouth
Vitality (United Kingdom)
Life and health insurance
Official partner
Cardiff City
Vitality (United Kingdom)
Life and health  insurance
Official partner

Insurance companies sponsor of the Bundesliga (Germany)

Football team Partner / Sponsor Field of insurance activity Details
Bayern Munich
Allianz (Germany)
Life and non life insurance
Naming of Allianz Arena for a total amount of 6.9 million USD per year,  2006-2041
Borussia Dortmund
Signal Iduna (Germany)
Life and non life insurance
Naming of Signal Iduna Park stadium for a total amount of 6.6 million USD per year, 2005- 2021
Bayern Leverkusen
Barmenia (Germany)
Life and non life insurance
Sponsoring for an amount of 6.9 millions USD per year, 2016 – 2020
Shalke 04
R+V (Germany)
Life and non life insurance
Sponsoring for a total amount of 11.5 millions USD, 2015- 2023
FC Augsburg
WWK (Germany)
Life and non life insurance
Naming of WWK Arena stadium for a an amount of 3 million USD per year, 2015-2025
Sponsoring of jersey : from 3.4 to 5.17 million USD per year, 2015-2019
Nuremberg
Nürnberger (Germany)
Life and non life insurance
Sponsoring for a an amount of 1.78 million USD per year until 2019
Hannover 96
HDI (Germany)
Life and non life insurance
3.44 millions USD per year for the  naming of HDI Arena stadium
VfB Stuttgart
Allianz (Germany)
Life and non life insurance
Sponsoring from 2018 to 2021
Eintracht Fracfort
Deutsche (Germany)
Life and non life insurance
Sponsoring from 2019 to 2023
Hertha Berlin
AOK (Germany)
Life and non life insurance
Official partner

Insurance companies sponsor of the Ligue 1 (France)

Football team Partner / Sponsor Field of insurance activity Details
Guingamp
Allianz (Germany)
Life and non life insurance
Official partner
AS Monaco
Mutuelles du Soleil (France)
Health insurance
Official partner from 2017 to 2019
OGC Nice
Mutuelles du Soleil (France)
Allianz (Germany)
Health insurance
Life and non life insurance
Sponsoring since 2011
Naming of Allianz Rivera stadium for an amount of 2 million USD per year, 2013-2022
Olympique de Marseille
Mutuelles du Soleil (France)
Caisse d’épargne (France)
Health insurance
Life and non life insurance
Official partner
Official partner 2017-2022
Girondins de Bordeaux
MATMUT (France)
Life and non life insurance
Naming of MATMUT Atlantique stadium for an amount of 2.29 million USD per year, 2016- 2026
AS Saint-Etienne
Aésio (France)
Personal insurance
Official partner from 2018 to 2021
Dijon FCO
Caisse d’épargne (France)
Life and non life insurance
Official partner from 2016 to 2021
Olympique Lyonnais
Groupama (France)
Life and non life insurance
Naming of Groupama Stadium for an amount of 5.7 to 8 million USD per year, 2017-2020
Toulouse FC
Caisse d’épargne (France)
Life and non life insurance
Official partner
Montpellier HSC
Caisse d’épargne (France)
Groupama (France)
Life and non life insurance
Official partners
Lille OSC
Crédit mutuel (France)
Life and non life insurance
Official partner from 2017 to 2020

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