Insurance firms that sponsor’s high-level top flight European football
High-level football is a preferred communication tool for sponsors since it is watched by billions of people across the world.
European teams and tournaments are being snapped up by equipment manufacturers, internet betting companies, banks, car manufacturers, and agricultural behemoths.
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The insurance industry is no exception. At least 41 of the 100 teams in the world’s five top leagues are sponsored by insurance companies. Companies may market their products and reach a global audience thanks to the audience that these teams provide.
Afrosporty.com assesses the insurance-football connection that is gaining traction.
Only the five biggest European leagues are examined: La Liga in Spain, Serie A in Italy, Premier League in England, Bundesliga in Germany, and Ligue 1 in France.
Insurance companies sponsor of the Liga (Spain)
| Football team | Partner / Sponsor | Field of insurance activity | Details |
|---|---|---|---|
|
FC Barcelone
|
Allianz (Germany)
|
Life and non life insurance
|
Official partner since 2014
|
|
Atlético Madrid
|
Acunsa Seguros (Spain)
|
Health insurance
|
Official partner from 2018 to 2021
|
|
FC Valence
|
Reale Seguros (Spain )
|
Life and non life insurance
|
Official partner
|
|
Villareal
|
ASISA (Spain)
|
Health insurance
|
Official partner
|
|
Real Betis
|
Reale Seguros (Spain)
|
Life and non life insurance
|
Official partner from 2017 to 2020
|
|
Deportivo Alavés
|
IMQ (Spain)
|
Health insurance
|
Official partner
|
|
Athlétic Bilbao
|
IMQ (Spain )
|
Health insurance
|
Official partner
|
Insurance companies sponsor of the Serie A (Italy)
| Football team | Partner / Sponsor | Field of insurance activity | Details |
|---|---|---|---|
|
Juventus
|
Allianz (Germany)
|
Life and non life insurance
|
Naming of Allianz Stadium for a total amount of 86 million USD, 2017-2023
|
|
AS Rome
|
Natalucci & partners (Italy)
|
Insurance consulting company
|
Official partner from 2017 to 2020
|
|
Udinese
|
Benpower (Italy)
|
Insurance service company (restoration – goods repair)
|
Official partner
|
|
Chievo Verone
|
NOBIS (Italy)
|
Assurance non vie
|
Official partner
|
|
Torino FC
|
Groupama (France)
|
Life and non life insurance
|
Official partner
|
|
S.P.A.L
|
Groupama (France)
|
Life and non life insurance
|
Official partner
|
|
Bologna FC
|
Natalucci & partners (Italy)
|
Insurance consulting company
|
Official partner
|
Insurance companies sponsor of the Premier League (England)
| Football team | Partner / Sponsor | Field of insurance activity | Details |
|---|---|---|---|
|
Arsenal
|
Cover-More (Australia)
|
Travel insurance
|
Official partner from 2017 to 2020
|
|
Tottenham
|
AIA (Hong-Kong)
|
Life insurance
|
Sponsorship for an amount of 21 million USD per year,
2014-2020 |
|
Liverpool FC
|
AXA (France)
|
Life and non life insurance
|
Official partner over four years
|
|
Leicester City
|
Siam Commercial Bank (Thailand)
|
Bancassurance
|
Official partner
|
|
Newcastle United
|
Vitality (United Kingdom)
|
Life and health insurance
|
Official partner
|
|
Bournemouth
|
Vitality (United Kingdom)
|
Life and health insurance
|
Official partner
|
|
Cardiff City
|
Vitality (United Kingdom)
|
Life and health insurance
|
Official partner
|
Insurance companies sponsor of the Bundesliga (Germany)
| Football team | Partner / Sponsor | Field of insurance activity | Details |
|---|---|---|---|
|
Bayern Munich
|
Allianz (Germany)
|
Life and non life insurance
|
Naming of Allianz Arena for a total amount of 6.9 million USD per year, 2006-2041
|
|
Borussia Dortmund
|
Signal Iduna (Germany)
|
Life and non life insurance
|
Naming of Signal Iduna Park stadium for a total amount of 6.6 million USD per year, 2005- 2021
|
|
Bayern Leverkusen
|
Barmenia (Germany)
|
Life and non life insurance
|
Sponsoring for an amount of 6.9 millions USD per year, 2016 – 2020
|
|
Shalke 04
|
R+V (Germany)
|
Life and non life insurance
|
Sponsoring for a total amount of 11.5 millions USD, 2015- 2023
|
|
FC Augsburg
|
WWK (Germany)
|
Life and non life insurance
|
Naming of WWK Arena stadium for a an amount of 3 million USD per year, 2015-2025
Sponsoring of jersey : from 3.4 to 5.17 million USD per year, 2015-2019 |
|
Nuremberg
|
Nürnberger (Germany)
|
Life and non life insurance
|
Sponsoring for a an amount of 1.78 million USD per year until 2019
|
|
Hannover 96
|
HDI (Germany)
|
Life and non life insurance
|
3.44 millions USD per year for the naming of HDI Arena stadium
|
|
VfB Stuttgart
|
Allianz (Germany)
|
Life and non life insurance
|
Sponsoring from 2018 to 2021
|
|
Eintracht Fracfort
|
Deutsche (Germany)
|
Life and non life insurance
|
Sponsoring from 2019 to 2023
|
|
Hertha Berlin
|
AOK (Germany)
|
Life and non life insurance
|
Official partner
|
Insurance companies sponsor of the Ligue 1 (France)
| Football team | Partner / Sponsor | Field of insurance activity | Details |
|---|---|---|---|
|
Guingamp
|
Allianz (Germany)
|
Life and non life insurance
|
Official partner
|
|
AS Monaco
|
Mutuelles du Soleil (France)
|
Health insurance
|
Official partner from 2017 to 2019
|
|
OGC Nice
|
Mutuelles du Soleil (France)
Allianz (Germany) |
Health insurance
Life and non life insurance |
Sponsoring since 2011
Naming of Allianz Rivera stadium for an amount of 2 million USD per year, 2013-2022 |
|
Olympique de Marseille
|
Mutuelles du Soleil (France)
Caisse d’épargne (France) |
Health insurance
Life and non life insurance |
Official partner
Official partner 2017-2022 |
|
Girondins de Bordeaux
|
MATMUT (France)
|
Life and non life insurance
|
Naming of MATMUT Atlantique stadium for an amount of 2.29 million USD per year, 2016- 2026
|
|
AS Saint-Etienne
|
Aésio (France)
|
Personal insurance
|
Official partner from 2018 to 2021
|
|
Dijon FCO
|
Caisse d’épargne (France)
|
Life and non life insurance
|
Official partner from 2016 to 2021
|
|
Olympique Lyonnais
|
Groupama (France)
|
Life and non life insurance
|
Naming of Groupama Stadium for an amount of 5.7 to 8 million USD per year, 2017-2020
|
|
Toulouse FC
|
Caisse d’épargne (France)
|
Life and non life insurance
|
Official partner
|
|
Montpellier HSC
|
Caisse d’épargne (France)
Groupama (France) |
Life and non life insurance
|
Official partners
|
|
Lille OSC
|
Crédit mutuel (France)
|
Life and non life insurance
|
Official partner from 2017 to 2020
|
